Here are just some of the ways that you can make your content more clickable which will lead to more visits to your website and cheaper cost per click when it comes to FB advertising. 
Anyone who uses social media will know that news feeds can quickly become clogged with hundreds of posts yet only a number of them actually get clicked on which can be very disheartening for a small business. How can you compete with the millions of social media users out there and make sure that your content is liked, shared and engaged with? This post will give you some tips to craft valuable social media content that compels followers to click through to your website and eventually complete a sale. Here are just some of the ways that you can make your content more clickable! 
 
1. Be relevant. 
 
Consumers want content that they can relate to and they have clearly followed you because your business offers them something that they connect with and all of your content should subsequently reflect this. If your content is relevant to your audience, they are much more likely to share it. You can post tips, entertaining posts, quotes, competitions and more that will really resonate with your target audience and boost engagement. 
 
2. Be original. 
 
If you really want to stand out on social media, you need to make sure that your content remains consistent and reflects your branding. Use your content to let the personality of your business shine through, when your audience recognises and appreciates what you post, they will be even more eager to share your content. If your images resonate with your audience, you’ll be well on the way to better engagement rates and traffic. 
 
3. Use images. 
 
Images are one of the most important pieces of any social media campaign and posts that feature pictures or graphics usually get more attention and generate more engagement from audiences. Social media is fast-moving and it’s important that your business stands out in any way that it can. Colorful images with readable and inspiring text will capture attention and encourage sharing. 
 
4 . Create a great headline. 
 
A great headline is vitally important when trying to create clickable content. The best headlines are short and clear and explain the article whilst triggering an emotional response in the reader and promise a result for the consumer. 
 
 
5. Embrace simplicity 
 
Making your content easy to read will increase the shareability of your content. Complex content will ward off potential consumers and makes others reluctant to share the content so it’s important that you embrace simplicity as much as possible. Using an active voice in your posts with short words and phrases will make your content shareable and capture attention. 
 
In the fast-paced world of social media, creating clickable content is the key to raising awareness of your business and hopefully these tips will help you on the way to creating engaging content that consumers are excited to share! 
 
 
Feel free to reach out to us at hello@pinkleopard.co.uk if you have any questions! 
 
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