If you aren’t using Facebook advertising already, let’s take a look at 5 reasons why you should start advertising on Facebook today! 
Social media is an amazing way to increase exposure and traffic for your business, allowing you to establish loyal customers and generate lots of sales. If you want to dominate social media, then you should look no further than the King of Social Media itself – Facebook. 
 
Facebook still remains the most popular place for social media marketing and is especially popular with small businesses wishing to advertise their products and maximise their sales. 
 
If you aren’t using Facebook advertising already, let’s take a look at 5 reasons why you should start advertising on Facebook today! 
 
1. It’s cheap! 
 
It’s never been cheaper to showcase your brand and create new demand for your products and services. Advertising on Facebook can cost however much you want – the minimum spend is only £1 in the UK! Even with a small budget, you will be able to reach thousands of people that meet specific targeting criteria. 
 
You set your budget from the start and Facebook stops showing your ad when you hit this amount – the higher your budget, the more users you will reach! 
 
2. Facebook has a huge audience! 
 
There are over 1.28 billion active users on Facebook with over 800 million people logging on every day. Within this massive pool of people are potential customers, many of whom will visit Facebook every day providing you with endless opportunities to connect and engage with people so make the most of it! 
 
3. Exceptional targeting capabilities! 
 
Unlike other online advertising platforms, Facebook ads are specifically targeted to the demographic and interests of each individual user and not based solely on what they are searching for. As a result of this, you will be able to really refine exactly who you want to see your ads. For example, if you only offer services in your local area, you can specifically target the geographical region in which you operate, you can even refine by postcode!  
 
With so many options of targeting, you can ensure that your advertising budget will only be spent on the most relevant audience, making sure that you get the maximum value and exposure out of every pound that you spend. 
 
4. Easy to track analytics! 
 
If you are spending money on social media, it is vital that you know exactly what you and your business are getting in return and measuring the success of your ads can be complicated, however Facebook has simplified the process by providing you with analytical insights related to your goals.  
 
With Facebook Advert Manager, you can clearly see what you have spent and what results it has provided. Once you post an ad, you will be able to track the total number of times your ad was shown, the number of clicks of other actions people took such as page likes, comments and shares and also cost data including average Cost per Click. 
 
Top tip: make sure that you spend some time analysing your ad performance, try different ads and target groups to see what works best for you and your business and generates the biggest ROI (return on investment). 
 
5. Powerful Remarketing 
 
Remarketing is one of the most powerful ways to grow your business. Essentially, remarketing is a type of technology that shows ads for your business to consumers after they have visited your website, used your app or given you their email address. People will see these ads when they visit or shop on other websites or when they are browsing social media.  
 
Social remarketing can boost engagement by three times and double conversion rates and combining remarketing with general Facebook product ads is a guaranteed combo for success! 
 
Advertising on Facebook is an essential way to expand your reach, increase engagement and ultimately generate sales. Facebook Ads are sure to have huge benefits for your business, no matter what the business type – start investing a little bit of time and money today and watch the rewards roll in! 
 
If you have any questions or would like some help with FB advertising for your business, why not get in touch with us at hello@pinkleopard.co.uk . 
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